Ethical Business Resources

Marketing Resources

 

Starting a fair trade or social good shop or brand?  Below are both paid and free resources and links to help you market your brand or store.

Change the World By How You Shop ad v2.p

Signify

(They offer marketing and communication support for nonprofits and social enterprises. When you are stuck on marketing, strategy or communication, Kristi Porter has a gift for understanding the problem and coming up with a workable, effective solution. Also check out their amazing free "Launch Marketing Checklist," their affordable "Promote With Purpose: Launch Strategy Guide" and their 15-minute consultation option.)

GoodCarts

(Helps mission-driven, do good brands gain new customers online. Free to join and only pay for results.  Quick and easy to set up and a great way to raise brand awareness among ethical consumers and gain new customers.)

Fairspot

(Add your business listing for free on Fairspot to help customers find you.)

RISE Creative Co.

(They serve brands changing the world with design, branding and marketing support services and come highly recommended by a number of ethical brands.  Also check out their blog and sign up for their e-mail list for great free resources to help your brand succeed.)

Still Being Molly

(1 on 1 consultation and coaching sessions on affiliate marketing or working with influencers.  Molly Stillman has a beautiful heart to make a difference and supports businesses with purpose through her highly successful blog and podcast.)

Drew McGill Photography

(Professional photography for your brand by a studio who works with social good businesses.)

Callie Himsl

(Her services include branding, logo design, photography and coaching for social entrepreneurs.)

Grow Ensemble

(Their services help world changing businesses drive more traffic to their websites and build an e-mail list.)

Faire

(Hassle-free support for growing and managing your wholesale business.)

eco-

(Eco-friendly business cards made from banana fibres - currently available in the UK only.)

Rank&File: "How to Never Feel Like You're Selling Again"

(Great article by Bethany Tran from The Root Collective on marketing for social entrepreneurs.)

Signify Resource List

(Resource guide for nonprofits and social enterprises.  Also browse through their blog to find free advice on marketing and communication.)

Pixabay

(Over a million royalty-free photos, images, illustrations and vector graphics to use in advertising, social media, blogs and more.)

RISE Creative Blog: "5 Most Important Parts of Marketing Plan"

Mission Mango

(Minimalist marketing coaching and consulting for socially conscious and ethically-minded businesses.)

Signify Solutions on E-mail Marketing

(Blog post: "What and Why You Should be E-mailing Your List.")

Unsplash

(Free high resolution photos to use in your marketing.)

Signify Blog: "10 High Result, Low Budget Marketing Ideas"

Haute Holistica

(Andrea Bell offers purpose driven marketing consulting.)

Signify: "21 Simple Yet Powerful Marketing Ideas that are Free or Cheap"

(Sign up for their e-mail list to receive this guide and also receive their occasional e-mails with excellent advice for running and promoting nonprofits and social good companies.)

From Scratch

(Copy coaching, website and e-mail audits for conscious businesses.)

Business Support

Business consultation and support services aimed at helping social good businesses succeed.

Wholesale Links

Looking for products for your store?  Browse our list of mission-based brands which offer wholesale.

Website Design

Resources to help you design and set up your website and online store.

Fabric Sourcing

Where to find wholesale ethical, sustainable and deadstock fabrics for your ethical fashion brand.

Drop Ship

Get started easily with an online fair trade store by selling drop ship.

SEO

Free resources that teach SEO basics to help your website get found online.

Social Media

Paid and free resources to help you get your business found on social media.

Affiliate Links

How to set up affiliate marketing to promote your brand or shop.

Custom Products

Where to buy ethically-made custom business logo products and custom wholesale products.

Cut & Sew Services

Where to find ethical cut and sew services to supply your ethical fashion brand.

Packaging

Where to find eco-friendly packaging supplies for shipping your ethical products.

Marketing

Paid and free resources that can help you market your brand or store.

Certifications

Links to information on fair trade/ethical certifications.

Supply Chain

Resources for tracing your supply chain and finding ethical and sustainable sourcing options.

Resource Guide for Social Good Brands and Shops.  Find paid and free resources to help you start and grow your ethical, mission-based or fair trade brand or store.

What are you looking for?

Accessories

Affordable Gifts

Air Freshener

Animal Gifts

Aprons

Art

Athletic Wear

Baby

Backpacks

Bags

Baking

Baskets

Bathroom

Beach

Beads

Beanies

Bedding

Bedroom

Belts

Bible Covers

Bibles

Bird Houses

Birthday Parties

Body Care

Bookmarks

Books

Brick&Mortar Shops

Calendars

Candles

Cardigans

Cats

Cell Phone Holders

Chimes

Chocolate

Christmas Decor

Christmas Gifts

Churches

Clocks

Clothing - Kids

Clothing - Men's

Clothing - Women's

Clutches

Coasters

Coffee

Coffee Mugs

Coin Purses

College Students

Cord Keepers

Corporate Gifts

Cosmetic Cases

Cosmetics

Coworker Gifts

Crafts

Curtains

Custom Products

Decorative Pillows

Dishes

Dogs

Dresses

Duffel Bags

Easter

Electronic Holders

Elephants

Essential Oils

Eyeglass Cases

Fair Trade Events

Fair Trade Shops

Fall Decor

Father's Day

Fingerless Gloves

Floor Mats

Food & Drink

Formal Wear

Fountains

Fourth of July

Frames

Furniture

Games

Garden

Gift Bags

Gift Guide

Gifts $30 & Less

Gifts $20 & Less

Gifts $10 & Less

Gifts $5 & Less

Graduation

Grandparents

Greeting Cards

Hair Accessories

Haiti

Hammocks

Hampers

Handbags

Hats

Headbands

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Home Decor

Hoodies

Human Trafficking

Jackets

Jeans

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Journals

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Key Chains

Kids Clothing

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Kitchen

Lamps

Laptop Cases

Laundry Baskets

Leggings

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Lip Balm

Lotion

Lounge Wear

Luggage

Lunch Boxes

Maternity

Men's Fashion
Men's Gifts

Messenger Bags

Mother's Day

Mittens

Musical

Napkins

Office Supplies

Organization

Outdoor

Pajamas

Pants

Passport Covers

Pastors

Planners

Planters

Plus-Sizes

Pot Holders

Pumpkins

Purses

Puzzles

Quilts

Refugee-Made

Rugs

Scarves

School Supplies

Scrubs

Scrunchies

Shirts

Shoes

Shorts

Shower Curtains

Skirts

Slippers

Soap

Socks

Stationary

Storage

Summer

Sweaters

Swimwear

Tablecloths

Table Runners

Tablet Sleeves

Tablet Stands

Tea

Tea Towels

Teacher Gifts

Teacher Supplies

Tech Accessories

Teenagers

Tees - Men

Tees - Women

Thanksgiving

Throws

Ties

Toddlers

Tops

Totes

Towels

Toys

Travel

Unicorns

Valentine's Gifts

Vases

Wall Art

Wallets

Water Bottles

Wedding

Wedding Gifts

Wholesale

Winter Wear

Women's Gifts

Wristlets

Yarn

Yoga Pants

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