Ethical Business Resources
SEO
Trying to get your ethical or fair trade shop found online? Below are links to free resources we have found that teach SEO basics as well as paid services which can help you improve your SEO ranking.
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Moz: "The Beginners Guide to SEO"
(A fantastic free SEO guide.)
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(Has a free app that allows you to analyze your website and keywords to evaluate your SEO. Subscribe to his Youtube channel and e-mail list to get lots of free SEO tips.)
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(SEO strategist and Google ads consultant for women-owned businesses that offers lots of free resources and tips on her site.)
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Kristi Hill: "Write Pinterest Descriptions and Still be BFF's With Google"
(A blog on making your website images both Pinterest and SEO friendly)
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Virtue + Vice:
"10 Fashion SEO Tips to Get You Ranked"
Ahref Blog:
"10 Free Keyword Research Tools"
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"The Definitive List of SEO Trends to Prepare for in 2019"
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Neil Patel:
"13 Amazing Free Chrome Extensions for SEO"
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"Generate LSI Keywords that Google Loves"​
(A great resource for testing keywords for SEO.)
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"Small Business Website Teardown: SEO"
(An amazing breakdown of what small business websites are getting right and wrong when it comes to SEO.)
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(Discover what people are searching for on Google and what questions you can answer for them. Also, check out "The Ultimate Guide to AnswerThePublic" to learn how to use this resource.)
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"SEO in 2019 and Beyond: 8 Essential Elements for Success"
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Sumo: "The Easiest Way to Turn Your Visitors Into Ecommerce Customers"
(Free trial)
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"Content Strategy SEO by Example"
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Business Support
Business consultation and support services aimed at helping social good businesses succeed.
Drop Ship
Get started easily with an online fair trade store by selling drop ship.
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Website Design
Resources to help you design and set up your website and online store.
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Fabric Sourcing
Where to find wholesale ethical, sustainable and deadstock fabrics for your ethical fashion brand.
Wholesale Links
Looking for products for your store? Browse our wholesale list of fair trade & mission-based brands.
SEO
Free resources that teach SEO basics to help your website get found online.
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Social Media
Paid and free resources to help you get your business found on social media.​
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Affiliate Links
How to set up affiliate marketing to promote your brand or shop.
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Custom Products
Where to buy ethically-made custom business logo products and custom wholesale products.​
Cut & Sew Services
Where to find ethical cut and sew services to supply your ethical fashion brand.
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Packaging
Where to find eco-friendly packaging supplies for shipping your ethical products.
Marketing
Paid and free resources that can help you market your store or brand.
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Certifications
Links to information on fair trade/ethical certifications.
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Supply Chain
Resources for tracing your supply chain and finding ethical and sustainable sourcing options.
