To make it easy for those who want to change the world by how they shop to find the products they are looking for.
To support faith-based and mission-based brands and shops who are changing lives through their businesses.
So how do we accomplish our mission?
We search for mission-minded businesses who are making a difference through the products they sell. Whether providing clean water, education or job creation; supporting widows, orphans or refugees; fighting poverty, human trafficking or exploitation; each one of these businesses is serving God (see Matthew 25:31-46) and leaving an impact on the world around them. As customers, we get to be an important part of their mission, just by buying their amazing products.
We follow all the businesses we support, looking for opportunities to purchase, gift, review and recommend their products to others. We also seek to encourage and support them in any way we can. After all, keeping them in business so they can continue their missions is what our mission is all about!
Once we find the businesses we want to feature, we spend countless hours adding their products to our shopping guide, keeping the products and links up to date and finding new ways to organize products to make them easier for you to find.